KUALA LUMPUR, 30 December 2024 – Tune Protect Group Berhad (“Tune Protect” or “Group”) proudly collaborated with Sekolah Kebangsaan (“SK”) Kampung Baru Si Rusa to host the 2024 Kids Athletic Carnival as part of its Corporate Good (CSR) commitment to empower communities and promote growth through sports. This vibrant showcase of sportsmanship and youth talent brought together students from seven schools across Port Dickson, celebrating teamwork, resilience, and holistic development among young athletes.
Selected by the Port Dickson District Education Office for its impressive track record in national and state-level championships, SK Kampung Baru Si Rusa served as the perfect venue for the event, with Tune Protect playing a key role in its success. Since October last year, Tune Protect has actively enhanced the school’s facilities and resources, including donating laptops and personal computers, providing sports equipment such as a long jump pit, and refurbishing the school’s digital resource centre.
Volunteers from Tune Protect alongside students and teachers celebrating the success of the 2024 Kids Athletic Carnival
These efforts also included painting and tiling the digital resource centre, creating vibrant murals, organising community clean-ups, improving the school field, and conducting various student activities. Through these initiatives, the school has been equipped with enhanced facilities and resources, enabling its students to excel in national and state-level championships and host inspiring events like the Kids Athletic Carnival.
“We are proud to stand alongside SK Kampung Baru Si Rusa on their remarkable journey of sports excellence. From equipping the school with resources and enhancing their sports facilities to facilitating educational visits, our commitment has been about enabling their potential. The Kids Athletic Carnival marks the culmination of a year-long partnership, and we are delighted that this carnival extends its impact beyond SK Kampung Baru Si Rusa, reaching students across six other schools in Port Dickson as well. By nurturing discipline, resilience, and teamwork, we hope to inspire a new generation of young athletes to not only achieve sporting excellence but also contribute meaningfully to society,” said Koot Chiew Ling, Tune Protect Chief Strategy Officer and Chairperson of Sustainability Committee.
The Kids Athletic Carnival had a diverse lineup of activities tailored to the young athletes, including sprinting and hurdles relay, kids javelin throw, an endurance run, and more. Each activity combined both fun and challenge, encouraging students to explore their athletic potential and technical aptitude in an energetic and supportive environment.
Students engaging with Tune Protect volunteers at the Kids Athletic Carnival
The carnival’s vibrant atmosphere was brought to life with cheers of encouragement from fellow students, teachers, parents, and volunteers. Each activity aimed to inspire healthy competition while promoting values such as perseverance. The event allowed students to form connections, build confidence, and experience the joy of participating in a community-driven initiative.
The event concluded with a prize-giving ceremony, where students were awarded medals and certificates for their achievements. Koot Chiew Ling, Tune Protect Chief Strategy Officer and Chairperson of Sustainability Committee, presenting medals to students in recognition of their achievements at the Kids Athletic Carnival
(4th from right) Encik Mustaza Shapiai, Headmaster of SK Kg Baru Si Rusa, presented a token of appreciation to the Tune Protect volunteers. The 20 volunteers from the Group were also recognised for their invaluable support throughout the event, from assisting teachers at activity checkpoints to managing prize stations.
With initiatives such as the Kids Athletic Carnival, Tune Protect is reinforcing its commitment to empowering future generations and nurturing community growth through sports and education.
